Marketing Strategist - AGL Resources (atlanta, georgia) in Atlanta, Georgia For Sale

The Marketing Strategist position is responsible for providing strategic marketing direction and execution. The job requires researching, analyzing and synthesizing complex data from multiple sources into comprehensive marketing recommendations and plans in the areas of traditional media, digital media, brand support, acquisition, offer testing, customer experience, and other programs and projects as assigned. Implementation and tracking of such plans is also required. Individual will serve as business owner to lead and manage traditional media, acquisition digital marketing and overall brand awareness. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill(s), and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities. Branding and Media StrategyDevelop and implement fully integrated marketing campaigns across all media channels (TV, radio, OOH, digital, etc.) by segment and by season.Ensure alignment of all advertising and communications to support companyA?s brand position.Coordinate and manage all facets of a campaign launch.Provide influential feedback and recommendations on all media creative.Partner with media agency of record to develop media buy recommendations and execute approved media plans.Manage and measure all digital media activities (display, SEM and Social) including ad copy, banners, budget and cost per acquisition. Develop and refine ongoing reports and establish a consistent reporting cadence to clearly understand performance across all digital and/or social media channels.Track and maintain keen awareness of competitor marketing campaigns, promotional offers and products.Develop plans for promotional offer testing.Leverage advertising and promotional offers to improve product mix of customer portfolio based on profitability.Coordinate and manage all assets of marketing Sponsorships engaged by the company.Evaluate and develop strategies for entering niche markets/segments.Develop alternative marketing capabilities and assist with product development. Marketing Tactics and EvaluationTrack, evaluate, and monitor media and branding initiatives to achieve overall marketing, financial and business goals.Develop key marketing performance indicators.Provide Return On Investment/Cost Per Acquisition analysis. Alter marketing plans based upon results of prior plans.Coordinate with others to ensure complementary activities in the marketplace.Provide assistance in corporate marketing plans and execution of strategies to maximize profitability and meet overall company goals. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; use hands; and talk or hear. The employee is occasionally required to stand, walk and reach with and arms. The employee must occasionally lift and /or move up to 10 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.BachelorA?s degree in Marketing, Business, Finance or other applicable degree.7:10 years applicable experience is required.3:5 years applicable traditional and digital media experience is required.Experience working with advertising and/or media buying agencies/vendors is required.Must be able to demonstrate the following:Thorough understanding of traditional and non:traditional marketing and research principles. Ability to interpret data and provide marketing recommendations to Marketing Director.Proven success of organizing, interpreting, and implementing strategies and programs based on financial and marketing drivers.Ability to think strategically and proactively, anticipate future market
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